Indians may find Apple’s new crop of iPhones hard to digest
Apple’s new iPhones are unlikely to help revive the company’s market share in India, with retailers fearing the Rs1 lakh price tag will be a drag on sales after the initial euphoria subsides due to the availability of more affordable Android flagships from Samsung and OnePlus.
Analysts project the Cupertino, California-based tech giant’s annual iPhone shipments in India may decline for the first time. Apple may dispatch about 2.4 million iPhones to India in 2018 compared with 3.2 million units in 2017, according to Hong Kong-based Counterpoint Technology Market Research.
The new iPhone XS and iPhone XS Max will be priced at record highs when they go on sale in India on September 28, after factoring in the rupee’s depreciation against the dollar and a 20% import duty, two senior industry executives said. The iPhone XR, touted as the ‘affordable flagship,’ starts at Rs76,900 and will be available from October 26, about two weeks before Diwali.
The company distributors in India have informed retailers that Apple will for the first time offer ‘affordability schemes’ such as cashbacks and easy EMIs on certain credit cards right from the launch date, unlike earlier, when they were introduced after a few weeks, the executives said.
“Despite the aspirational factor, the lakh-plus pricing has made the new iPhones unaffordable for a lot of consumers.
The starting price this time has gone up by almost 13% for the flagships, while for the affordable flagship it’s up by 20%. It’s going to be very tough,” said the CEO of a leading retail chain.
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